Max Factor Lasting Performance Foundation 35ml 100 (Fair)

Max Factor Lasting Performance Foundation 35ml in 100 Fair is the iconic, long-wearing liquid foundation from the British heritage makeup brand Max Factor. Engineered for up to 8-hour smudge-resistant wear, it delivers buildable medium coverage with a natural matte finish — and shade 100 Fair is balanced for the lightest skin tones with subtle neutral undertones.

About Max Factor

Max Factor is a British heritage makeup brand with roots dating back to 1909 in Hollywood, internationally celebrated as the original makeup artist to the stars and inventor of the term "make-up". Lasting Performance is the brand's iconic long-wear liquid foundation — a beloved staple recognised for its smudge-resistant 8-hour finish.

Key features

• Format: long-wear liquid foundation
• Shade: 100 Fair
• Coverage: buildable medium
• Finish: natural matte, smudge-resistant up to 8 hours
• Use: daily wear

Who it's for

Best for those who want a long-wearing, smudge-resistant liquid foundation with a natural finish — and a great everyday choice for fans of Max Factor's iconic Lasting Performance.

How to use

1. Prep the skin with a moisturiser suited to your skin type.
2. Shake the bottle and apply a small amount to the back of the hand.
3. Blend onto the face with a brush, sponge or fingertips, building coverage as desired.
4. Set with a translucent powder for added longevity, especially on the T-zone.

Specifications

• Size: 35ml
• Format: Liquid foundation
• Shade: 100 Fair
• Brand: Max Factor
• Range: Lasting Performance
• Gender: Women