Max Factor Miracle Touch Skin Perfecting Foundation 11.5g - 48 Golden Beige

Max Factor Miracle Touch Skin Perfecting Foundation 11.5g in 48 Golden Beige is a cream-format foundation from the legendary American makeup brand Max Factor. The Miracle Touch formula delivers smooth, perfecting coverage in a comfortable cream-to-powder finish — beloved for its skin-flattering, easy-to-apply character.

About Max Factor

Max Factor is the iconic American cosmetics company founded by Polish-Jewish Hollywood make-up artist Maksymilian Faktorowicz (1877–1938) — known for inventing the term "make-up" itself. In 1927 Max Factor introduced his first cosmetics sold to the broad market, advertised with the slogan suggesting every girl could look like a movie star by using Max Factor makeup. The brand remains a global drugstore beauty staple.

Key benefits

• Cream-to-powder finish — smooth, perfecting coverage
• Skin-flattering Miracle Touch formula — Max Factor signature
• Compact 11.5g format — handbag-friendly
• Easy direct application — apply with sponge or fingers
• Long-standing Hollywood heritage — Max Factor pedigree
• Suitable for all skin types — comfortable wear

Shade

48 Golden Beige is a warm medium-toned beige shade with golden undertones, suited to medium skin tones with warm or yellow underlying colour.

Who it's for

This foundation suits anyone who wants an accessible, easy-to-apply cream-format foundation. Particularly well suited to those who like the convenience of a compact and to those building an accessible everyday makeup routine.

How to apply

1. Cleanse and moisturise the skin and allow products to absorb fully
2. Open the compact
3. Apply with the included sponge or fingertips, working from the centre outwards
4. Build coverage in areas that need extra evening
5. Set with translucent powder for extended wear if desired

Specifications

• Size: 11.5g
• Shade: 48 Golden Beige
• Format: Cream foundation
• Finish: Cream-to-powder
• Brand: Max Factor
• Range: Miracle Touch Skin Perfecting