Max Factor Wild Shadow Eyeshadow Pot 4g - Ferocious Black 10

Max Factor Wild Shadow Eyeshadow Pot 4g in shade 10 Ferocious Black is a single-pan cream-to-powder eyeshadow from Max Factor's Wild Shadow line. The intense, blendable formula glides on smoothly, sets to a long-wear finish, and delivers high pigment pay-off in a single sweep. Ferocious Black is a deep, true black — perfect as a smoky-eye base, smudgy liner alternative, or to deepen the outer corner of any eye look.

About Max Factor

Max Factor is one of the world's most established cosmetics houses, founded by Hollywood make-up artist Max Factor in 1909 and credited with inventing the term "make-up" itself. The brand's eye products — built from decades of stage and film expertise — remain everyday staples across UK pharmacies and supermarkets.

Key features

• Single-pan format: Compact pot ideal for travel, top-ups, or building a custom palette.
• Intense pigment: Strong colour pay-off in a single application.
• Cream-to-powder texture: Smooth glide with a long-wear powder finish.
• Easy to blend: Buildable opacity for soft or smoky looks.
• Long-lasting wear: Designed to stay through the day.

Shade — 10 Ferocious Black

Ferocious Black is a deep, true black with no warm or cool undertone — designed for a clean, cinematic finish. Use it as a smoky-eye base, a smudgy alternative to liquid liner, or to add intense definition to the outer corner.

Who it's for

Suited to anyone wanting a high-pigment black for smoky eye and statement looks. Particularly useful in evening make-up kits, festival looks and as a backbone shade in any eyeshadow wardrobe.

How to use

1. Prime the lid before application.
2. Pick up colour with a flat brush or fingertip and pat onto the lid.
3. Build gradually for stronger intensity.
4. Soften the edges with a clean blending brush.
5. Use along the lash line as a smudgy alternative to liquid liner.

Specifications

• Size: 4g
• Format: Single-pan eyeshadow pot
• Shade: 10 Ferocious Black
• Finish: Long-wear powder
• Brand: Max Factor (Wild Shadow)