Rimmel Volume Colourist Mascara 11ml - 001 Black

Rimmel Volume Colourist Mascara 11ml in 001 Black is a clever volumising mascara that combines instant lash drama with a semi-permanent lash tint. The dual-action formula plumps and intensifies the lashes from the very first stroke, while a built-in lash-tint complex gradually deepens the natural colour of the lashes with continued use.

About Rimmel London

Rimmel London is one of Britain's most beloved makeup brands, founded in 1834 in London by Eugène Rimmel. Famous for translating cool, on-trend British style into accessible drugstore staples, Rimmel has long been a cult name in mascara — and the Volume Colourist line offers a smart twist with its long-term lash-tinting effect.

Key features

• Instant volume: dual-action formula for fuller, fluttering lashes
• Lash-tint complex: gradually darkens the lashes' natural colour
• Visible tint after 2 weeks: with continuous daily use
• Tapered lash-intensifying brush: captures every lash root-to-tip
• Beeswax and panthenol: condition while you wear
• 001 Black: deep, true-black finish

Who it's for

Best for those who want voluminous, dramatic lashes with the added bonus of a longer-term tint effect — and a great choice for anyone with light or fair lashes who wants them to look naturally darker, even before mascara is applied.

How to use

1. Curl your lashes if desired.
2. Wipe excess product off the wand on the rim of the tube.
3. Apply from the base of the lashes outwards in a zig-zag motion.
4. Build a second coat for added volume.
5. Use daily for around 2 weeks to see the lash-tint effect.

Specifications

• Size: 11ml
• Shade: 001 Black
• Format: Volumising mascara with lash-tint effect
• Brand: Rimmel London
• Range: Volume Colourist