Shiseido Synchro Skin Self-Refreshing Foundation SPF30 30ml - 350 Maple

Shiseido Synchro Skin Self-Refreshing Foundation SPF30 30ml in 350 Maple is a long-wearing liquid foundation engineered to "self-refresh" through the day — actively rebalancing oil and shine for up to 24 hours. Built around Shiseido's ActiveForce technology, the lightweight formula provides medium-to-full buildable coverage with a natural, comfortable finish, plus broad-spectrum SPF30 sun protection.

About Shiseido

Shiseido is a Japanese beauty house founded in 1872 in Tokyo's Ginza district, recognised as one of the oldest cosmetics companies in the world. The Synchro Skin Self-Refreshing Foundation is one of the brand's most technologically advanced bases — engineered specifically for performance under modern conditions, including heat, humidity and movement.

Shade and finish

• Shade: 350 Maple — a warm medium tone
• Finish: Natural, balanced — neither matte nor dewy
• Coverage: Medium and buildable to full
• SPF: 30 broad-spectrum
• Wear: 24-hour wear, water-resistant

Key features

• Self-refreshing technology rebalances oil and shine through the day
• Long-wearing, transfer-resistant formula
• Water-resistant — holds up to humidity and sweat
• Non-comedogenic — doesn't clog pores
• SPF30 broad-spectrum sun protection
• Suitable for sensitive skin

Who it's for

Best for women who want a foundation that performs under demanding conditions — long days, travel, hot weather, or extended events. The Maple shade is designed for warm, medium skin tones. Suitable for combination, oily and balanced skin types, with the self-refreshing technology particularly beneficial for shine-prone areas.

How to use

1. Apply your usual skincare and let it absorb fully.
2. Shake the bottle well before use.
3. Dispense a small amount onto the back of the hand.
4. Apply with fingertips, a foundation brush or a damp sponge, blending outwards from the centre of the face.
5. Build coverage with thin layers if needed.
6. Set with translucent powder for the longest-wearing finish.

Specifications

• Size: 30ml
• Shade: 350 Maple
• SPF: 30 broad-spectrum
• Format: Liquid foundation
• Skin type: All skin types — particularly combination and oily
• Brand: Shiseido
• Range: Synchro Skin Self-Refreshing