Shu Uemura Lasting Soft Gel Pencil 0.08g - M Rusty Red

Shu Uemura Lasting Soft Gel Pencil 0.08g in shade M Rusty Red is a long-wear gel pencil eyeliner from Japanese luxury beauty brand Shu Uemura. The 0.08g pencil delivers vivid, long-wear colour with a smooth, gliding gel texture — designed for clean, dressed-up eye-line definition. Rusty Red is a warm-leaning rust shade.

About Shu Uemura

Shu Uemura is a Japanese luxury beauty brand, founded by Mr Shu Uemura in Tokyo in 1967. The brand is known for its dressed-up Japanese luxury aesthetic and signature artist-driven make-up — particularly its iconic eyelash curler and Brow:Sword pencil. Now part of L'Oréal Luxe, the brand continues its dressed-up Japanese luxury heritage.

Key features

• Long-wear gel formula: Stays put for hours without smudging.
• Smooth gliding texture: Comfortable, easy application.
• Buildable colour: Wearable as a sheer wash or layered for fuller intensity.
• Iconic Shu Uemura packaging: Refined Japanese luxury pencil.

Shade — M Rusty Red

M Rusty Red is a warm-leaning rust shade — designed for theatrical, dressed-up eye looks with warm character. Particularly striking on hazel, green and brown eyes; pairs well with a clean make-up base.

Who it's for

Suited to wearers who love dressed-up, theatrical luxury eye looks — particularly useful for evening, special occasions and dressed-up daytime statements. A wardrobe pillar for committed Shu Uemura users.

How to use

1. Hold the eyelid taut.
2. Apply along the lash line in short strokes.
3. Build up for thicker lines or fluttery wings.
4. Allow to dry briefly before applying mascara.

Specifications

• Size: 0.08g
• Format: Long-wear gel pencil eyeliner
• Shade: M Rusty Red
• Brand: Shu Uemura