The History of Whoo Gongjinhyang Mi Luxury Lipstick 3.5g - 35 Brown

The History of Whoo Gongjinhyang Mi Luxury Lipstick 3.5g in shade 35 Brown is a Korean luxury lipstick that combines high-pigment colour with the brand's signature anti-ageing skincare actives. The shade is a warm, sophisticated brown — flattering against medium-to-deep skin tones and equally wearable on lighter complexions as a "your lips but better" neutral. The formula glides on with a luminous, semi-satin sheen that hydrates lips throughout wear.

About The History of Whoo

The History of Whoo is a Korean luxury skincare and cosmetics brand launched in 2003 by LG H&H, drawing on traditional court-medicine principles once reserved for the Joseon royal family. Each formulation centres on Gongjinhyang — a four-ingredient herbal complex historically used in Eastern medicine — paired with modern actives for visible skin benefits. The Mi line extends this philosophy into colour cosmetics with skincare-grade ingredients.

Key features

• Skincare-infused formula — enriched with gold, panax ginseng root extract and licorice root extract for nourishing wear
• Luminous semi-satin finish — neither flat-matte nor heavily glossy; the lips look defined and naturally radiant
• High-pigment payoff — delivers full colour in a single sweep, with even, streak-free application
• Hydrating wear — cimicifuga racemosa root extract moisturises lips, leaving them comfortable rather than dry
• Luxury packaging — gold-detailed lacquered case inspired by Korean royal aesthetics

Shade

35 Brown is a deep, warm brown with a hint of red undertone — sophisticated rather than overly cool or chocolate. It reads as a polished MLBB on deeper skin tones and as a moody autumn neutral on fair-to-medium complexions.

Who it's for

This lipstick suits anyone drawn to Korean luxury beauty and skincare-meets-makeup formulas. Ideal for those who want a richer colour with a comfortable, hydrating feel — particularly in autumn and winter, when matte lipsticks can read dry. Layer it as a polished daily wear or use as a base under gloss.

How to apply

1. Smooth lips with a balm and blot off any excess
2. Outline lips with a complementary brown or neutral pencil for definition
3. Apply directly from the bullet, starting at the centre of the lips and working outwards
4. Press lips together to distribute; reapply for richer pigment, or blot for a sheer wash

Specifications

• Size: 3.5g
• Shade: 35 Brown
• Finish: Luminous semi-satin
• Coverage: Full, single-swipe
• Brand: The History of Whoo
• Range: Gongjinhyang Mi Luxury