W7 Smooth Lasting Finish Sheer Foundation 30g

W7 Smooth Lasting Finish Sheer Foundation 30g is an accessible-priced sheer foundation from celebrated British budget cosmetics brand W7. The lightweight formula delivers natural-looking sheer coverage with a smooth, lasting finish — perfect for everyday no-makeup looks.

About W7

W7 is the celebrated British accessible-priced cosmetics brand renowned for its bold colour cosmetics, generous shade ranges and affordable pricing. The brand combines on-trend formulations with budget-friendly value, making fashion-forward makeup accessible to all.

Key benefits

• Sheer, lightweight coverage — natural-looking finish
• Smooth, lasting formula — comfortable wear
• Easy application — blends smoothly
• Accessible British quality — W7's celebrated value
• Suitable for daily use — perfect everyday foundation

Who it's for

W7 Smooth Lasting Finish Sheer Foundation is ideal for those who love light, natural-looking foundation coverage at an accessible price. Perfect for everyday wear, warm weather and as a no-makeup-makeup option for fans of accessible British beauty.

How to apply

1. Cleanse and moisturise the skin first
2. Apply using fingertips, a foundation brush or damp sponge
3. Start from the centre of the face and blend outwards
4. Build coverage in targeted areas as needed
5. Set with powder if desired

Specifications

• Size: 30g
• Coverage: Sheer
• Finish: Smooth, lasting
• Format: Liquid foundation
• Brand: W7
• Range: Smooth Lasting Finish Sheer