Wella Eimi Texture Touch Reworkable Matte Clay 75ml

Wella Eimi Texture Touch Reworkable Matte Clay 75ml is a flexible, matte-finish styling clay from Wella Professionals' EIMI line. The lightweight formula provides medium hold, lasting texture and a natural matte finish — ideal for tousled, lived-in styles, textured crops and undone modern looks. The clay is fully reworkable through the day and washes out easily.

About Wella Professionals EIMI

Wella is a German haircare brand founded in 1880, recognised internationally as one of the largest professional hair-colour and -care houses. The Wella Professionals EIMI styling line is a salon-only range built around classic and modern styling techniques, with each product engineered for a specific look. Texture Touch is the line's reworkable matte-clay pillar.

Hold and finish

• Hold: Medium — buildable, restylable through the day
• Finish: Matte / natural
• Texture: Adds visible movement and definition without stiffness
• Reworkability: Fully reworkable — combs back through the hair without flaking
• Wash-out: Easy to remove with shampoo

Key benefits

• Provides flexible medium hold
• Adds visible texture and shape
• Matte finish for a modern, lived-in look
• Reworkable — restyle throughout the day
• Lightweight formula doesn't weigh hair down

Who it's for

Best for men and women with short to medium hair who want a flexible, matte styling clay for textured looks — particularly side parts, undone quiffs, textured crops and tousled styles. Suitable for fine, medium and thick hair types, and equally good for daily wear and dressed-up styling.

How to use

1. Towel-dry hair until just damp, or apply to fully dry hair for stronger texture.
2. Scoop a small amount (around the size of a 5p coin) and warm between the palms.
3. Distribute evenly through the hair, working from mid-lengths out for definition.
4. Shape with fingers or a comb. Add a small extra amount to refine specific sections.
5. Restyle through the day as needed — the formula stays workable.

Specifications

• Size: 75ml
• Hold: Medium
• Finish: Matte / natural
• Brand: Wella Professionals
• Range: EIMI Texture Touch