Abba Pure Gentle Shampoo 250ml

Abba Pure Gentle Shampoo 250ml is a lather-rich daily gentle shampoo from American natural haircare house Abba. The plant-based formula gently cleanses all hair types — including colour-treated hair — without stripping moisture, leaving hair softly cleansed, balanced and ready for conditioning.

About Abba Pure

Abba is the American natural haircare house, internationally celebrated for its plant-based, vegan haircare. Pure Gentle is its iconic everyday daily shampoo.

Key features

• Format: daily gentle shampoo
• Action: gently cleanses, balances
• Hair type: all hair types, including colour-treated
• Texture: creamy, lather-rich
• Suitable for: daily use

Who it's for

Best for those who want a gentle, plant-based daily shampoo for all hair types — and a smart choice for fans of Abba.

How to use

1. Wet hair thoroughly with warm water.
2. Apply a small amount and massage into a rich lather over scalp and lengths.
3. Rinse thoroughly with warm water.
4. Follow with a conditioner suited to your hair type.

Specifications

• Size: 250ml
• Format: Daily shampoo
• Brand: Abba
• Range: Pure Gentle
• Hair type: All hair types