American Crew Forming Cream 50g

American Crew Forming Cream 50g is a versatile, medium-hold styling cream from the American Crew men's grooming line, designed to deliver a flexible, polished finish for a wide range of men's hairstyles. The pliable, water-soluble formula sets to a low-shine, natural-looking finish and washes out cleanly with a regular shampoo, making it well-suited to daily use.

About American Crew

American Crew is an American men's grooming brand founded in 1994 by hairstylist David Raccuglia, widely considered to have helped pioneer the modern men's salon-grooming category. The brand's product line covers shaving, haircare and styling, and is found in barbershops and salons worldwide.

Key features

• Versatile medium-hold styling cream
• Low-shine, natural-looking finish
• Pliable, easy to restyle through the day
• Water-soluble: washes out with regular shampoo
• Suitable for most men's hairstyles and hair types
• Compact 50g jar

How to use

Scoop a small amount of cream onto the fingertips and warm between the palms. Work evenly through clean, towel-dried or dry hair, distributing from root to tip. Style as desired with the fingers or a comb. Reapply to refresh the style as needed through the day.

Who it's for

American Crew Forming Cream is best suited to men who want a versatile, medium-hold styling product for everyday use, with a low-shine finish that suits a wide range of cuts from short crops to longer textured styles.

Specifications

• Brand: American Crew
• Line: Forming Cream
• Format: Hair styling cream
• Size: 50g
• Hold: Medium
• Finish: Low shine, natural