Benetton Benetton Blue Man Eau de Toilette 100ml Spray

Benetton Benetton Blue Man Eau de Toilette 100ml is a clean, aromatic-woody fragrance for men, launched in 2010 by the Italian fashion brand. A bright, herbaceous opening of lavender and Amalfi lemon leads into an aromatic heart of rosemary, clary sage and basil, before settling into a smooth, modern base of cacao, Virginia cedar and patchouli — designed for everyday wear with a confident, polished character.

About United Colors of Benetton

United Colors of Benetton was founded in Italy in 1965 by the Benetton family, and built its global reputation on bright, optimistic knitwear and provocative advertising. The brand's fragrance line, produced under licence, has long focused on accessibly priced, well-mannered everyday compositions; Blu Man (also stylised as Blue Man) sits in the masculine pillar of the catalogue, designed for daily office and casual wear.

Fragrance notes

• Top: Lavender, Amalfi Lemon
• Heart: Rosemary, Clary Sage, Basil
• Base: Cacao, Virginia Cedar, Patchouli

Olfactory family: Aromatic Woody  |  Launched: 2010

Who it's for

Benetton Blue Man suits men looking for a clean, easy-to-wear daily signature with a herbaceous opening and a slightly warm, slightly sweet woody drydown. The composition is at its best in spring and autumn, comfortable for office, daytime and casual evening contexts, and works particularly well as a younger or first-bottle fragrance. Anyone drawn to fragrances such as Davidoff Cool Water or Hugo Boss Boss Bottled will recognise the territory.

How to wear it

Spray onto pulse points — the inner wrists, sides of the neck and chest — from around 15 cm away. Apply to clean, moisturised skin straight after a shower for the longest wear. Two to three sprays balance well; the cedar-and-patchouli drydown develops over the first hour and gives the eau de toilette comfortable wear into the evening.

Specifications

• Size: 100ml
• Concentration: Eau de Toilette
• Gender: Men
• Brand: United Colors of Benetton
• Line: Benetton Blu Man
• Year: 2010