Elizabeth Arden Untold Eau de Parfum 100ml Spray

Elizabeth Arden Untold Eau de Parfum 100ml is a romantic, modern floral for women — most recently relaunched in 2024 with an updated composition. A bright opening of blackcurrant, bergamot and pink pepper leads into a heady, dressed-up white-floral heart of gardenia, jasmine and peony, settling on a refined base of patchouli, white musk and sandalwood. The result is a confident, polished signature in the modern floral family — soft enough for daytime, sensual enough for evening.

About Elizabeth Arden

Elizabeth Arden was founded in New York in 1910 by Canadian-born Florence Nightingale Graham — one of the most influential figures in twentieth-century American beauty. The Untold fragrance launched in 2013 as a contemporary women's pillar, going on to spawn flankers including Untold Eau Légère, Untold Absolu and Untold Luxe. The 2024 Eau de Parfum reformulation refreshes the original DNA for a new generation.

Fragrance notes

• Top: Blackcurrant, Bergamot, Pink Pepper
• Heart: Gardenia, Jasmine, Peony
• Base: Patchouli, White Musk, Sandalwood

Olfactory family: Floral (with woody-musk drydown)  |  Launched: 2013 / Reformulated 2024

Who it's for

Untold suits women drawn to romantic, dressed-up floral fragrances over fresh aquatic or sweet gourmand styles. It is wearable year-round, ideal for office wear, daytime occasions and casual-to-formal evenings. If you wear Marc Jacobs Daisy, Narciso Rodriguez For Her or Chloé Eau de Parfum, Untold sits comfortably alongside them with a slightly creamier gardenia-jasmine signature.

How to use

1. Spray onto clean, moisturised skin from around 15 cm away.
2. Apply to pulse points — wrists, neck and behind the ears.
3. Don't rub the wrists; pressure crushes the bright blackcurrant and pink-pepper top notes.
4. Two sprays of an EDP is plenty; build with one extra spray for evening projection.

Size: 100ml — a generous everyday format for dressing-table and travel use, presented in Untold's signature soft pink-gradient flacon.