Helena Rubinstein Sexy Blacks Mascara 5.5ml - 01 Scandalous Black

Helena Rubinstein Sexy Blacks Mascara 5.5ml in 01 Scandalous Black is a luxury volumising mascara built around the brand's iconic Lash Queen line. The silky, ultra-coating formula combines beeswax and jojoba oil to deliver push-up volume, provocative curves and full, dramatic lashes — paired with the line's distinctive 90-60-90 brush, designed to lift curls and separate every single lash for a flutter-worthy finish.

About Helena Rubinstein

Helena Rubinstein was a pioneering Polish-American beauty entrepreneur who founded her eponymous house in 1902 — one of the first modern cosmetics brands in the world. The brand, now part of L'Oréal Luxe, has remained a benchmark of high-prestige scientific skincare and luxury makeup. The Lash Queen mascara line is the brand's most-recognised eye-makeup product, with the Sexy Blacks variant focused specifically on intense black pigment and volume.

Shade and finish

• Shade: 01 Scandalous Black — intense, deep black pigment
• Finish: High-volume, lifted, curved
• Brush: Patented 90-60-90 contoured brush — lifts and separates each lash

Key features

• Push-up volume effect for fuller, more dramatic lashes
• Lifts and curves the lashes for a wide-eyed, awake look
• Beeswax and jojoba oil-enriched formula coats lashes evenly
• Velvety, smooth-applying texture that does not flake
• Patented brush precisely shapes and separates each lash

Who it's for

Best for anyone who wants luxury-prestige mascara with serious volume — particularly those who like a defined, lifted lash line and a black pigment that reads truly black rather than dark grey. Suitable for daily wear and dramatic enough for evening makeup with a single coat.

How to use

1. Curl lashes if desired before applying.
2. Insert the wand and rotate gently to load product evenly — avoid pumping, which dries out the formula.
3. Apply from the base of the lashes to the tips, wiggling the brush slightly to coat each lash.
4. Build a second coat on the upper lashes for extra volume.
5. Replace tube within three months of opening.

Specifications

• Size: 5.5ml
• Shade: 01 Scandalous Black
• Format: Volumising mascara
• Brand: Helena Rubinstein
• Range: Lash Queen Sexy Blacks