KVD Vegan Beauty Lock-It Concealer Creme 6.2g - M25 Warm

KVD Vegan Beauty Lock-It Concealer Creme 6.2g in M25 Warm is a full-coverage, long-wearing creme concealer from the celebrated American vegan-beauty brand KVD. Designed to deliver bold, opaque coverage with a comfortable creamy feel, the Lock-It formula gives a flawless, professional finish for under-eyes, blemishes and full-face concealing. M25 Warm is a medium shade with warm undertones.

About KVD Vegan Beauty

KVD Vegan Beauty (formerly Kat Von D Beauty) is the American luxury vegan-beauty brand originally founded in 2008 by tattoo artist Kat Von D. The brand has been committed to vegan and cruelty-free formulations since launch, with a signature high-pigment, artistry-led approach to colour cosmetics. Now operating under Kendo, the brand continues its commitment to high-performance vegan beauty without compromise.

Key benefits

• Full coverage — designed to cover redness, discolouration, blemishes and dark circles
• Long-wearing formula — designed to hold through the day without retouching
• Creme texture — smooth, comfortable, non-drying on the skin
• Buildable intensity — sheer for natural wear, layer for full coverage
• Vegan and cruelty-free — formulated in line with KVD's ethical beauty standards
• Multi-zone use — suitable for under-eye, blemishes and full-face concealing

Shade

M25 Warm is a medium shade with warm undertones in the Lock-It Concealer Creme line — best suited to medium complexions with warm-golden undertones. Match to the centre of the under-eye area or jawline in natural daylight for the closest result.

Who it's for

Lock-It Concealer Creme is ideal for those who want a high-pigment, full-coverage creme concealer for under-eye, blemish and full-face concealing. Particularly well-suited to those with normal to oily skin who want professional, artistry-grade coverage, and to anyone committed to vegan, cruelty-free beauty.

How to apply

1. Apply moisturiser and let it absorb fully before makeup
2. Dot the concealer onto areas needing coverage — under the eyes, around the nose, on blemishes
3. Pat gently with the ring finger or a small beauty sponge to blend
4. Build coverage gradually for desired intensity
5. Set with a light dusting of powder to prevent creasing if needed

Specifications

• Size: 6.2g
• Shade: M25 Warm (medium warm)
• Format: Creme concealer
• Coverage: Full, buildable
• Suitable for: Vegan, cruelty-free
• Brand: KVD Vegan Beauty
• Range: Lock-It