Max Factor Colour Elixir Lipstick 4g - 130 Mulberry

Max Factor Colour Elixir Lipstick 4g in 130 Mulberry is a creamy, richly pigmented lipstick from Max Factor's iconic Colour Elixir range. With its moisturising feel and vibrant mulberry shade, it delivers a polished, statement-making lip look with comfortable all-day wear.

About Max Factor

Max Factor is an American cosmetic company founded by Polish-Jewish Hollywood make-up artist Maksymilian Faktorowicz (1877-1938). In 1927 Max Factor introduced his first cosmetics to the broad market with the slogan suggesting every girl could look like a movie star by using Max Factor makeup.

Shade

130 Mulberry is a rich plum-berry shade with cool undertones — perfect for sophisticated autumnal and evening lip looks with statement-making depth.

Key benefits

• Rich, pigmented colour — vivid payoff in a single sweep
• Moisturising formula — comfortable, hydrating wear
• Creamy, smooth texture — glides easily across the lips
• Bullet format — precise twist-up application
• Hollywood heritage — Max Factor's celebrated makeup-artist craftsmanship

Who it's for

Colour Elixir in 130 Mulberry is ideal for those who love rich, plum-berry lip looks. Perfect for autumn, winter and evening wear, and as a statement signature for those who love sophisticated lip colour.

How to apply

1. Start with clean, balm-prepped lips
2. Define the lip line with a matching liner if desired
3. Apply Colour Elixir directly from the bullet, starting at the centre
4. Blot lightly with a tissue and reapply for a more intense finish
5. Touch up through the day as needed

Specifications

• Size: 4g
• Shade: 130 Mulberry
• Finish: Creamy, moisturising
• Format: Bullet lipstick
• Brand: Max Factor
• Range: Colour Elixir