Max Factor Colour Elixir Lipstick 4g - 135 Pure Plum

Max Factor Colour Elixir Lipstick 4g in 135 Pure Plum is a creamy, hydrating bullet lipstick from the legendary American makeup house Max Factor. Pure Plum is a sumptuous deep plum shade — perfect for evening wear and refined cooler-weather looks.

About Max Factor

Max Factor is the legendary American makeup house founded in 1909 by Polish-American Hollywood makeup artist Maksymilian Faktorowicz. Color Riche is the brand's longest-running, most beloved lipstick line.

Key benefits

• Creamy hydrating formula — non-drying comfortable wear
• High-pigment colour — full coverage in a single swipe
• Smooth glide-on application — buttery texture
• Long-lasting wear — through meals and working day
• Bullet format — easy on-the-go application
• Accessible price point — premium quality at high-street prices

Shade

135 Pure Plum is a sumptuous deep plum in the Colour Elixir line — perfect for evening wear, refined cooler-weather looks and statement makeup. Flatters cool to neutral undertones.

Who it's for

Colour Elixir is ideal for anyone who wants comfortable, hydrating colour in an accessible high-street format. Particularly well-suited to those who reapply through the day.

How to apply

1. Start with clean, exfoliated lips; apply lip balm if dry
2. Apply Colour Elixir straight from the bullet
3. Start at the centre and work outwards
4. Blot and re-apply for more saturation
5. Top up through the day

Specifications

• Size: 4g
• Shade: 135 Pure Plum (deep plum)
• Finish: Creamy, comfortable
• Format: Bullet (twist-up) lipstick
• Brand: Max Factor
• Range: Colour Elixir