Max Factor Colour Elixir Matte Bullet Lipstick 3.5g - 20 Rose

Max Factor Colour Elixir Matte Bullet Lipstick 3.5g in 20 Rose is a long-wearing matte lipstick that delivers rich, sophisticated colour in a comfortable, non-drying formula. The pigment-packed bullet glides on smoothly to create a polished, modern matte finish with a single swipe — a wearable everyday rose that flatters a wide range of skin tones.

About Max Factor

Max Factor is one of the most celebrated names in makeup, founded in 1909 by Polish-American beauty pioneer Maksymilian Faktorowicz — the makeup artist who coined the word "make-up" while working with Hollywood's golden-age studios. Now part of Coty, the brand bridges professional artistry and accessible everyday beauty. The Colour Elixir line is its hero lipstick collection, of which the Matte Bullet offers a modern, polished matte finish.

Key benefits

• Matte finish — modern, polished velvet matte texture
• Rich pigment payoff — full colour coverage in one swipe
• Long-wearing — colour stays put through meals, conversation and busy days
• Comfortable formula — does not feel as drying as harsh liquid mattes
• Slim bullet packaging — easily fits handbags and makeup bags
• Accessible everyday luxury — premium feel at a high-street price

Shade — 20 Rose

Rose is a soft, warm-toned pink shade — a flattering rose that suits a wide range of skin tones and works beautifully for everyday wear. It pairs equally well with natural and bolder eye makeup looks, making it a versatile staple in any lipstick wardrobe.

Who it's for

This lipstick is for anyone who loves a polished, everyday rose shade with a modern matte finish — particularly those who want a comfortable, wearable matte rather than a heavily drying liquid lipstick. The accessible price point and flattering shade make it a great staple for makeup beginners and experienced lipstick lovers alike.

How to apply

1. Exfoliate lips gently if they're feeling dry, then apply a thin layer of lip balm
2. Blot off any excess balm before applying lipstick
3. Outline the lips with a matching lip liner for added definition
4. Apply directly from the bullet, starting from the centre and working outwards
5. Blot with tissue and apply a second coat for maximum intensity
6. Touch up through the day as desired

Specifications

• Size: 3.5g
• Shade: 20 Rose (warm soft pink)
• Format: Matte bullet lipstick
• Finish: Modern matte
• Coverage: Full pigment
• Wear: Long-wearing
• Brand: Max Factor
• Range: Colour Elixir Matte Bullet