Max Factor Lipfinity Velvet Matte Liquid Lipstick 4ml - 005 Matte Merlot

Max Factor Lipfinity Velvet Matte Liquid Lipstick 4ml in 005 Matte Merlot is a long-wearing velvet-matte liquid lipstick from Max Factor's celebrated Lipfinity range. With its rich merlot shade and signature long-lasting formula, it delivers a sophisticated matte finish that wears beautifully throughout the day.

About Max Factor

Max Factor is an American cosmetic company founded by Polish-Jewish Hollywood make-up artist Maksymilian Faktorowicz (1877-1938). In 1927 Max Factor introduced his first cosmetics to the broad market. The Lipfinity range is one of Max Factor's most beloved long-wear lip product lines.

Shade

005 Matte Merlot is a deep, rich merlot wine shade — perfect for sophisticated autumnal and evening lip looks with statement-making depth.

Key benefits

• Long-wearing formula — designed for all-day flawless wear
• Velvet matte finish — refined, non-glossy effect
• Rich pigmented colour — vivid payoff in a single sweep
• Comfortable feel — doesn't dry the lips
• Hollywood heritage — Max Factor's iconic makeup-artist craftsmanship

Who it's for

Lipfinity Velvet Matte in Matte Merlot is ideal for those who love sophisticated, deep berry-wine lip looks. Perfect for autumn, winter and evening wear, and as a statement signature for those who appreciate long-wearing matte lipsticks.

How to apply

1. Exfoliate the lips gently before application for the smoothest matte finish
2. Apply lip balm and let it absorb if lips are very dry
3. Outline the lips with a matching liner for definition (optional)
4. Apply the liquid lipstick using the doe-foot applicator, starting from the centre
5. Allow to dry fully before pressing lips together

Specifications

• Size: 4ml
• Shade: 005 Matte Merlot
• Finish: Velvet matte
• Format: Liquid lipstick with doe-foot applicator
• Brand: Max Factor
• Range: Lipfinity Velvet Matte