Milk_shake Conditioning Direct Colour 200ml - Viola

Milk_shake Conditioning Direct Colour 200ml in Viola is a celebrated direct hair colour from celebrated Italian professional haircare brand Milk_shake. With a refined Viola purple shade and conditioning formula, this Direct Colour delivers refined Italian salon-quality semi-permanent colour at home.

About Milk_shake

Milk_shake is the celebrated Italian professional haircare brand, part of the z.one concept group founded in 1999 in Italy. Renowned for its salon-quality products designed to enhance the natural beauty of hair, Milk_shake combines refined Italian haircare with sensorial textures.

Key benefits

• Direct semi-permanent colour — refined no-developer application
• Viola purple shade — refined statement bold colour
• Conditioning formula — refined hair-friendly colour
• Italian salon-quality — celebrated Milk_shake professional standards
• Generous 200ml size — long-lasting salon-quality value

Who it's for

This direct colour is ideal for those who love salon-quality, semi-permanent bold hair colour with Italian salon-professional character. Perfect for purple statement looks and a refined option for fans of Milk_shake.

How to use

1. Conduct a patch test 48 hours before use
2. Pre-lighten the hair if needed for vivid colour
3. Apply directly to clean, towel-dried hair
4. Leave on for 20-30 minutes
5. Rinse thoroughly with cool water until water runs clear

Specifications

• Size: 200ml
• Shade: Viola
• Format: Semi-permanent direct hair colour
• Brand: Milk_shake
• Range: Conditioning Direct Colour