Prada Paradoxe Virtual Flower Eau de Parfum 50ml Spray

Prada Paradoxe Virtual Flower Eau de Parfum 50ml Spray is the 2024 flanker of the Paradoxe line, designed around a "virtual flower" — a Jasmine AI accord developed using artificial intelligence to expand the sensory expression of the bloom. The composition opens on bergamot; centres on a luminous Jasmine AI heart paired with neroli; and dries down on a clean base of white musk and ambrette — a fresh, floral and contemporary feminine signature.

About Prada

Prada is one of the most influential Italian luxury fashion houses, founded in Milan in 1913 by Mario Prada and revitalised under Miuccia Prada from the 1980s. Its perfumery, today produced under licence with L'Oréal Luxe, includes the Paradoxe line for women — built around the idea of contradictions and the multi-faceted modern woman. Virtual Flower extends the line into AI-augmented territory.

Fragrance notes

• Top: Bergamot
• Heart: Jasmine AI Accord, Neroli
• Base: Musk, Ambrette

Olfactory family: Floral  |  Launched: 2024  |  Gender: Women

The story behind Virtual Flower

Virtual Flower was conceived around the idea of a digital muse — a flower whose scent is reimagined through AI augmentation. The bergamot opening keeps the fragrance fresh and modern; the Jasmine AI heart and neroli add a luminous, futuristic floral character; and the musk-ambrette base gives the fragrance a clean, contemporary trail.

Who it's for

Suited to wearers who love clean, modern feminine fragrances — fans of the original Prada Paradoxe, Narciso Rodriguez For Her or Marc Jacobs Daisy will find Virtual Flower a familiar match. Best in spring and summer; ideal for daytime, work and casual evening wear.

How to wear it

1. Spray onto pulse points — wrists, base of the throat, behind the ears — from around 15cm.
2. Two to three sprays for daytime; build up gently for evening wear.
3. Apply over an unscented body lotion to extend longevity on skin.

Specifications

• Size: 50ml
• Concentration: Eau de Parfum
• Gender: Women
• Brand: Prada
• Year: 2024
• Refillable: Yes