Revlon Revlonissimo Colorsmetique Colour Excel 70ml - 7.31 Medium Golden Ash Blonde

Revlon Revlonissimo Colorsmetique Color Excel 70ml in shade 7.31 Medium Golden Ash Blonde is an ammonia-free, demi-permanent tone-on-tone hair colour. A medium blonde base with combined gold and ash reflects — designed to deliver a natural, balanced golden-ash blonde finish without lifting natural hair colour.

About Revlon Professional

Revlon Professional is the salon-trade arm of the long-running American beauty house — founded in 1932 by Charles Revson, his brother Joseph and chemist Charles Lachman. Color Excel sits within the Revlonissimo line as the brand's ammonia-free tone-on-tone family — focused on enriching, glossing and refreshing colour with built-in care.

Key benefits

• Ammonia-free, tone-on-tone demi-permanent hair colour — gentler than a permanent.
• Adds depth, shine and tonal richness without lifting natural hair colour.
• Long-lasting result that fades softly without obvious roots.
• Shade 7.31 is a Medium Golden Ash Blonde — the "7" denotes medium blonde, with a "3" gold reflect and a "1" ash undertone for a balanced finish.

Who it's for

Anyone with light to medium blonde hair wanting to refresh, gloss or enrich their base with a natural-looking, balanced golden-ash dimension. Useful between permanent salon appointments to keep the tone fresh.

How to use

1. Always carry out a patch test 48 hours before colouring.
2. Mix one part Color Excel 7.31 with two parts of the matching Revlon Color Excel activator.
3. Apply with a tint brush to towel-dried hair, working through in sections.
4. Process for the development time recommended by the brand — typically 20 minutes.
5. Emulsify with a little water, rinse thoroughly, then shampoo and condition with colour-safe products.

Specifications

• Brand: Revlon Professional
• Range: Revlonissimo Colorsmetique Color Excel
• Shade: 7.31 Medium Golden Ash Blonde
• Format: 70ml demi-permanent colour
• Ammonia-free: Yes
• Application: Professional / experienced home use, mix with activator