Rimmel Exaggerate Liquid Eyeliner 2.5ml - 100% Black

Rimmel Exaggerate Liquid Eyeliner 2.5ml in 100% Black is a precise, ultra-pigmented liquid eyeliner designed for graphic, long-wearing eye looks. The fine-tipped, felt-pen applicator makes it easy to draw clean, precise lines — from a subtle daytime flick to a fully drawn winged liner — and the rich black pigment delivers an intense, no-fade finish.

About Rimmel London

Rimmel is an iconic British cosmetics brand founded in London in 1834 by Eugène Rimmel, recognised internationally for its accessible, on-trend colour cosmetics. The brand is particularly well known for its mascaras and eye-liner products, with the Exaggerate franchise focused on bold eye-makeup looks at high-street prices.

Shade and finish

• Shade: 100% Black — intense, deep black pigment
• Finish: Glossy, no-flake, no-fade
• Wear: Long-wearing
• Applicator: Fine-tipped felt pen

Key features

• Precise fine-tipped felt applicator for clean, sharp lines
• Ultra-pigmented black formula
• Long-wearing and resistant to flaking
• Easy to use — equally good for beginners and experienced wing-liner fans
• Compact format, ideal for handbag and on-the-go touch-ups

Who it's for

Best for anyone who wants a precise, easy-to-control liquid eyeliner — from beginners learning to do a winged liner to experienced users who want a reliable everyday black liner. The fine felt-tip is forgiving enough for first-time use and precise enough for graphic, fashion-forward eye looks.

How to use

1. Prime the eyelid with primer or foundation and set with a light dusting of powder.
2. Hold the pen at a natural angle and rest the elbow on a flat surface for stability.
3. Draw small dashes along the lash line, then connect them for a smooth line.
4. For a wing, lift the line slightly outward at the outer corner of the eye, then thicken inward.
5. Allow to dry fully (10–15 seconds) before opening the eyes wide to avoid transfer.

Specifications

• Size: 2.5ml
• Shade: 100% Black
• Format: Liquid eyeliner with felt-tip applicator
• Brand: Rimmel London
• Range: Exaggerate