The History of Whoo Gongjinhyang Mi Luxury Lipstick 3.5g - 15 Rose

The History of Whoo Gongjinhyang Mi Luxury Lipstick 3.5g in shade 15 Rose is a Korean luxury lipstick that combines high-pigment colour with the brand's signature anti-ageing skincare actives. The shade is a soft, romantic rose pink — flattering across a broad range of skin tones, with a luminous semi-satin finish that hydrates lips throughout wear.

About The History of Whoo

The History of Whoo is a Korean luxury skincare and cosmetics brand launched in 2003 by LG H&H, drawing on traditional court-medicine principles once reserved for the Joseon royal family. Each formulation centres on Gongjinhyang — a four-ingredient herbal complex historically used in Eastern medicine — paired with modern actives for visible skin benefits. The Mi line extends this philosophy into colour cosmetics with skincare-grade ingredients.

Key features

• Skincare-infused formula — enriched with gold, panax ginseng root extract and licorice root extract
• Luminous semi-satin finish — neither flat-matte nor heavily glossy; the lips look defined and naturally radiant
• High-pigment payoff — delivers full colour in a single sweep
• Hydrating wear — cimicifuga racemosa root extract moisturises lips, leaving them comfortable rather than dry
• Luxury packaging — gold-detailed lacquered case inspired by Korean royal aesthetics

Shade

15 Rose is a soft, romantic rose pink — versatile and flattering across skin tones. Pretty enough for daytime polish and elegant enough for dressed-up evening wear.

Who it's for

This lipstick suits anyone drawn to Korean luxury beauty and skincare-meets-makeup formulas. Ideal for those who want a polished daily lipstick with comfortable wear, and as a thoughtful gift for K-beauty enthusiasts.

How to apply

1. Smooth lips with a balm and blot off any excess
2. Outline lips with a complementary rose or pink pencil
3. Apply directly from the bullet, starting at the centre of the lips and working outwards
4. Press lips together to distribute; reapply for richer pigment

Specifications

• Size: 3.5g
• Shade: 15 Rose
• Finish: Luminous semi-satin
• Brand: The History of Whoo
• Range: Gongjinhyang Mi Luxury