Victoria's Secret Velvet Matte Lip Stain 3.1g - Impulsive

Victoria's Secret Velvet Matte Lip Stain 3.1g in shade Impulsive is a high-intensity, long-wear cream lip stain from the iconic American beauty brand. The non-drying formula combines full-coverage matte colour with a lasting stain effect, conditioned with vitamin E and olive oil for comfortable wear in a confident, statement shade.

About Victoria's Secret

Victoria's Secret is an American lingerie, beauty and lifestyle brand founded in 1977 in San Francisco, recognised globally for its body care, mists and the Bombshell fragrance line. Beyond its fragrance hits, the brand has long maintained a colour-cosmetics offering that includes lipsticks, lip stains and glosses with statement shades and accessible pricing.

Key features

• Velvet matte cream-stain formula: bold, full-coverage colour with a velvety finish
• Long-lasting stain effect
• Vitamin E and olive oil: condition the lips and prevent dryness
• Ammonia-free, cruelty-free formulation
• Doe-foot applicator: for clean, controlled outline
• Shade Impulsive: a confident statement colour

Who it's for

Best for lipstick wearers who want bold matte colour without the dryness of traditional liquid lipsticks — useful for events, evenings out and statement looks. The vitamin-E and olive-oil-rich formula keeps lips comfortable through long wear.

How to use

1. Start with clean, exfoliated and balmed lips for the smoothest application.
2. Apply directly with the doe-foot applicator, working from the centre outwards.
3. Allow 60-90 seconds to set before pressing the lips together.
4. Touch up through the day if extra intensity is wanted; the stain effect holds even as the surface fades.
5. Remove with an oil-based or dedicated long-wear lipstick remover.

Specifications

• Size: 3.1g
• Format: Velvet matte lip stain
• Shade: Impulsive
• Brand: Victoria's Secret
• Range: Velvet Matte Cream Lip Stain
• Properties: Cruelty free, ammonia free, contains vitamin E and olive oil