Alfa Romeo Blue Eau de Toilette 40ml Spray

Alfa Romeo Blue Eau de Toilette 40ml is a fresh aquatic-aromatic fragrance for men from the Italian car brand's licensed fragrance line. Launched in 2021, Blue is the lighter, more day-friendly companion to Alfa Romeo Black — a Mediterranean-leaning composition built on sea notes, aromatic spices and fern at the top, easing into a soft floral-fruity heart and drying down on a refined base of dry wood and patchouli.

About Alfa Romeo Fragrances

Alfa Romeo is the iconic Italian car manufacturer founded in 1910 in Milan, internationally associated with racing heritage, distinctive design and a particularly Italian sense of style. The licensed Alfa Romeo Fragrance line extends that identity into perfumery, with named pillars (Original, Red, Black, Blue) designed to mirror the brand's car-naming conventions. Blue sits in the line as the marine-aromatic daytime fragrance.

Fragrance notes

• Top: Sea Notes, Aromatic Spices, Fern
• Heart: Floral Notes, Fruits
• Base: Dry Wood, Patchouli

Olfactory family: Aromatic Aquatic / Woody  |  Launched: 2021

Who it's for

Alfa Romeo Blue suits men drawn to fresh, aquatic-aromatic fragrances with a warm woody base — the same audience that already enjoys compositions like Davidoff Cool Water, Acqua di Giò or Issey Miyake L'Eau d'Issey Pour Homme. The marine-and-spice opening keeps it comfortable in spring and summer wear, daytime, sport and post-gym freshness; the woody base gives it enough character for cool transitional evenings. The 40ml format is a useful pocket-friendly size for travel and the gym bag.

How to use

1. Spray two to three times onto pulse points — the inside of the wrists, the base of the neck, the chest.
2. Hold the bottle around 15 cm from the skin for an even mist.
3. For a longer-lasting trail, mist once across a shirt collar or T-shirt.
4. Don't rub the wrists together after spraying — it bruises the top notes and shortens longevity.

Specifications

• Size: 40ml
• Concentration: Eau de Toilette
• Gender: Men
• Brand: Alfa Romeo Fragrances
• Fragrance: Blue
• Year: 2021
• Olfactory family: Aromatic Aquatic / Woody