American Crew Heavy Hold Pomade 85g

American Crew Heavy Hold Pomade 85g is a salon-grade water-based pomade for men, designed to deliver maximum hold with high shine. Built around glycerin for smooth application and PVP for long-lasting hold, the formula sculpts even thick or unruly hair into structured styles — and washes out cleanly with shampoo, unlike traditional oil-based pomades.

About American Crew

American Crew is a leading professional men's grooming brand founded in 1994 by stylist David Raccuglia in Boulder, Colorado. The brand's products are widely used by barbers and stylists working with men's hair, and the Heavy Hold Pomade sits at the top of the brand's hold scale — designed for situations where standard pomades simply do not have enough strength.

Key benefits

• Maximum hold: The strongest hold in the American Crew pomade range, designed to keep structured styles in place all day.
• High shine: Delivers a polished, glossy finish without looking wet or oily.
• Water-based: Washes out easily with regular shampoo — no clarifying or pomade-specific shampoo required.
• Smooth application: Glycerin helps the pomade glide through the hair for even distribution.
• Salon-grade quality: A trusted barbershop product used by professional stylists worldwide.

Who it's for

This pomade suits men with medium to thick hair who need an extra-firm hold for structured styles such as slick-backs, side parts, pompadours and quiffs. The high-shine finish makes it a particularly strong choice for evenings, formal occasions and any context where a polished, photo-ready hair look is wanted. Equally a good everyday option for men who prefer a glossier styled finish.

How to use

1. Start with clean, towel-dried or dry hair. Slightly damp hair makes the product easier to spread.
2. Scoop a small amount of pomade — roughly the size of a fingernail — and work between the palms.
3. Distribute evenly through the hair, working from roots to tips.
4. Comb into the desired shape with a fine-tooth comb.
5. Restyle through the day as needed; the water-based formula re-shapes easily.
6. To remove, shampoo as usual; the pomade rinses out cleanly without residue.

Specifications

• Size: 85g
• Hold: Heavy / maximum
• Finish: High shine
• Base: Water-based
• Brand: American Crew