Elizabeth Arden Standing Ovation Mascara 8.5ml - Intense Black

Elizabeth Arden Standing Ovation Mascara 8.5ml in Intense Black is a long-wearing volumising mascara from the heritage American beauty house. The richly pigmented formula delivers dramatic, full lashes with a soft-curved brush that lifts, separates and defines every lash from root to tip — creating the look of full, awake, statement-ready eyes.

About Elizabeth Arden

Elizabeth Arden is the heritage American beauty house founded in 1910 by Florence Nightingale Graham — known to the world as Elizabeth Arden, a pioneer of modern skincare and makeup. The brand combines decades of beauty expertise with results-led, elegant formulations across skincare, fragrance and makeup. The mascara range is part of its iconic everyday makeup line.

Key benefits

• Intense black pigment — deep, dramatic black colour
• Volumising and lengthening — full, defined lashes
• Lifting brush technology — separates and curls lashes from root to tip
• Long-wearing formula — won't smudge or flake through the day
• Comfortable on the lashes — flexible hold without crunchiness
• Conditioning ingredients — supports lash health with continued use

Shade

Intense Black is the deepest, most pigmented black in the mascara line — a true jet-black that delivers maximum lash drama. It pairs beautifully with both bold and natural eye makeup looks, making it a versatile staple for any makeup wardrobe.

Who it's for

This mascara is for anyone who loves bold, volumised lashes — particularly those who want a single mascara that does it all. The accessible price point makes it a great everyday staple, and the conditioning formula appeals to those wanting lash care alongside makeup performance.

How to apply

1. Curl lashes with an eyelash curler if a lifted shape is desired
2. Wipe the wand once on the inside of the tube to remove excess product
3. Apply from root to tip in a zigzag motion, starting at the base of the upper lashes
4. Build a second coat while the first is still slightly wet for maximum volume
5. Use the tip of the wand vertically to coat the lower and inner-corner lashes
6. Remove at the end of the day with a gentle eye-makeup remover

Specifications

• Size: 8.5ml
• Shade: Intense Black
• Format: Volumising mascara
• Finish: Dramatic, defined lashes
• Wear: Long-wearing
• Brand: Elizabeth Arden
• Range: Standing Ovation