Fudge Damage Rewind Reconstructing Shampoo 250ml

Fudge Professional Damage Rewind Reconstructing Shampoo 250ml is a salon-strength bond-care shampoo for hair stressed by colour, lightening, heat styling and environmental damage. Built around the brand's Opti-PLEX™ technology with conditioning agents and a sulphate-light cleansing base, it gently cleanses while helping to reinforce the hair's internal structure for stronger, smoother results.

About Fudge Professional

Fudge Professional is a British hair brand founded in 1995 in Soho, London, with a strong reputation in the salon trade for bold styling products and accessibly priced colour-care. The Damage Rewind range is the brand's bond-care line, designed to sit alongside the Clean Blonde range and to be used at home or in salon as a maintenance routine for chemically processed and damaged hair.

Key benefits

• Opti-PLEX™ technology: Designed to penetrate the hair shaft and help reconstruct bonds compromised by colour, heat or styling.
• Smoother cuticle finish: Helps reduce frizz and improve manageability with continued use.
• Conditioning glycerin and silicones: Leave hair feeling soft and hydrated rather than stripped after washing.
• Salon-style fragrance: Subtle, fresh scent that lingers lightly after rinsing.
• Suitable for daily use: Designed to be gentle enough for repeated washing on damaged or processed hair.

Who it's for

This shampoo suits anyone with chemically processed, lightened, balayage, highlighted or heat-styled hair who wants to maintain strength and condition between salon visits. It is a particularly useful choice for those new to bond-care routines, and pairs naturally with the matching Damage Rewind Conditioner and the brand's Clean Blonde violet-toning range.

How to use

1. Wet hair thoroughly with warm water.
2. Dispense a small amount of shampoo into the palm — start with one or two pumps for shorter hair, more for longer or thicker hair.
3. Massage into the scalp first using gentle circular motions, then work the lather down through the lengths.
4. Rinse thoroughly until the water runs clear.
5. Repeat if hair was particularly oily or heavily styled.
6. Follow with Fudge Damage Rewind Conditioner for the full bond-care routine.

Specifications

• Size: 250ml
• Format: Bond-care shampoo
• Brand: Fudge Professional
• Range: Damage Rewind