Giorgio Armani Because It's You Eau de Parfum 50ml Spray

Giorgio Armani Emporio Armani Because It's You Eau de Parfum 50ml is a modern feminine fragrance launched in 2017, composed by master perfumer Anne Flipo. Built around an unusual rose-and-raspberry signature, it opens with raspberry, lemon and neroli, blooms into a rich rose heart, and settles onto a creamy, slightly addictive base of vanilla, white musk and amberwood. The result is a polished, romantic everyday perfume in the dressed-up, sweet-but-grown-up Emporio Armani register.

About Giorgio Armani

Founded in Milan in 1975 by Giorgio Armani, the house defined modern Italian tailoring — the deconstructed jacket, the soft suit, the red carpet evening gown. Its perfumery line — split between the more luxurious Giorgio Armani fragrances and the youthful Emporio Armani range — extends that sensibility into fragrance, with Because It's You / Stronger With You sitting at the heart of the brand's contemporary couples-pillar concept.

Fragrance notes

• Top: Raspberry, Lemon, Neroli
• Heart: Rose
• Base: Vanilla, White musk, Amberwood

Olfactory family: Floral Fruity Gourmand  |  Launched: 2017  |  Perfumer: Anne Flipo

Who it's for

Because It's You suits women who like sweet-fruity florals warmed by vanilla and amber — those who appreciate rose and raspberry over fresh-aquatic or pure-floral compositions. It is at its best in autumn and winter, ideal for evenings, dinners and date nights, although many wearers carry it year-round as a romantic signature scent. Pairs beautifully with the matching men's Emporio Armani Stronger With You.

How to use

1. Hold the bottle around 15 cm from the skin.
2. Spray onto pulse points — wrists, neck, behind the ears.
3. Two to three sprays balance presence and longevity for the eau de parfum concentration.
4. For longer trail in cool weather, mist a small amount across the hair before stepping out.

Specifications

• Size: 50ml
• Concentration: Eau de Parfum
• Gender: Women
• Brand: Giorgio Armani / Emporio Armani
• Year: 2017
• Perfumer: Anne Flipo

A romantic, sweet-but-polished modern Italian signature — fruity, floral, and easy to fall for.