Hugo Boss Hugo Now Eau de Toilette 125ml Spray

Hugo Boss Hugo Now Eau de Toilette 125ml is a crisp, woody-aromatic fragrance for men, composed by perfumer Frank Voelkl and launched in 2020 as a flanker in the iconic Hugo Man family. Bright lemon zest and cardamom up top give way to a refreshing icy heart of mint, lavender and watery notes, before settling on a clean Haitian vetiver drydown.

About Hugo Boss

Hugo Boss is a German fashion and lifestyle brand founded in 1924 by Hugo Ferdinand Boss in Metzingen. Initially a men's clothing maker, BOSS expanded into women's wear, accessories and fragrance — with the Hugo line, launched in 1993 and famous for its hip-flask Hugo Man bottle, championing a younger, edgier aesthetic.

Fragrance notes

• Top: lemon zest, cardamom
• Heart: watery notes, ice, mint, lavender
• Base: Haitian vetiver

Character & longevity

• Fragrance family: woody aromatic / fresh
• Mood: energising, contemporary, masculine
• Best for: daytime, the office, summer wear
• Sillage: moderate
• Longevity: 5–7 hours on skin
• Perfumer: Frank Voelkl

Who it's for

Best for younger men and existing Hugo fans who love clean, icy aromatic fragrances — perfect for the office, travel, the gym, summer wear and warm-weather dressing.

How to wear it

1. Spray onto pulse points: wrists, the base of the throat and behind the ears.
2. Allow to dry naturally — avoid rubbing the wrists together.
3. Mist over freshly-washed clothing for a longer-lasting trail.
4. Layer over an unscented body lotion for added longevity.
5. Store away from direct sunlight and heat.

Specifications

• Size: 125ml
• Concentration: Eau de Toilette
• Format: Spray
• Gender: Men
• Brand: Hugo Boss
• Range: Hugo Now