Hugo Boss Hugo Reversed Eau de Toilette 75ml Spray

Hugo Boss Hugo Reversed Eau de Toilette 75ml is a clean, woody-aromatic fragrance for men, launched in 2018 as a contemporary chapter in the long-running Hugo line. A bright opening of grapefruit and Calabrian bergamot leads into an aromatic heart of rosemary, before settling into a polished base of Haitian vetiver and pamplewood accord — designed as a fresher, more daytime-friendly companion to the brand's classic Hugo Man.

About Hugo Boss

Hugo Boss was founded in Metzingen, Germany, in 1924 and is best known for sharply tailored menswear that has helped define modern business dress. The Hugo line is the more youthful, edgier sub-brand within the wider Boss universe, and its fragrances — produced under licence by Coty — have followed the same rebellious-but-polished spirit since the original Hugo for men in 1995. Hugo Reversed sits in the line's contemporary core, presented in a white-bottle reversed-orientation flacon.

Fragrance notes

• Top: Grapefruit, Calabrian Bergamot
• Heart: Rosemary
• Base: Haitian Vetiver, Pamplewood Accord

Olfactory family: Woody Aromatic  |  Launched: 2018

Who it's for

Hugo Reversed suits men looking for a clean, modern signature with a herbaceous-citrus character — fresh enough for office and warm-weather wear, with enough depth in the vetiver-and-wood drydown to carry into early evening. The composition is at its best in spring and summer, ideal for daytime, weekend and casual evening contexts. Anyone drawn to fragrances such as Bleu de Chanel Eau de Toilette or Hermès Terre d'Hermès Eau Très Fraîche will recognise the territory.

How to wear it

Spray onto pulse points — the inner wrists, sides of the neck and chest — from around 15 cm away. Apply to clean, moisturised skin straight after a shower for the longest wear. Two to three sprays balance well; the vetiver drydown develops over the first hour and gives the eau de toilette comfortable wear into the evening.

Specifications

• Size: 75ml
• Concentration: Eau de Toilette
• Gender: Men
• Brand: Hugo Boss (Hugo line)
• Line: Hugo Reversed
• Year: 2018