Living Proof Perfect Hair Day Shampoo 236ml

Living Proof Perfect Hair Day Shampoo 236ml is the iconic shampoo from the American science-led haircare brand — formulated with the brand's patented Healthy Hair Molecule technology to thoroughly cleanse hair while delivering the brand's signature 5-in-1 promise: smooth, full body, polish, manageability and a clean scent. The lightweight formula leaves hair clean, voluminous and ready for "perfect" hair-day styling every morning.

About Living Proof

Living Proof is an American science-led haircare brand founded in 2005 by leading biotech scientists, internationally celebrated for its evidence-based, patented haircare technologies. The brand's flagship Perfect Hair Day line — built around the patented PHD molecule — has become a cult-favourite for delivering polished, "good hair day" results without product build-up.

Key features

• Patented Healthy Hair Molecule technology cleanses without weighing hair down
• 5-in-1 results: smooth, full body, polish, manageability, clean scent
• Suitable for all hair types — particularly fine, oily and second-day hair
• Sulphate-free, paraben-free, silicone-free, vegan
• 236ml bottle with flip cap

Who it's for

For all hair types — particularly fine, flat or oily hair — wanting a science-led shampoo that delivers polished, voluminous "good hair day" results. Pairs naturally with the rest of the Living Proof Perfect Hair Day line for a complete styling routine. A popular pick for fans of evidence-based haircare.

How to use

1. Wet hair thoroughly with warm water.
2. Dispense a 10p-sized amount onto the palm and emulsify between hands.
3. Massage gently into the scalp and through the lengths for 60 seconds.
4. Rinse thoroughly with warm water.
5. Follow with the matching Living Proof Perfect Hair Day conditioner and styling products.

Specifications

• Type: Multi-benefit cleansing shampoo
• Size: 236ml
• Format: Bottle with flip cap
• Hair type: All
• Brand: Living Proof
• Range: Perfect Hair Day