L'Oréal Professionnel Série Expert Curl Expression Intense Moisturizing Cleansing Cream Shampoo 500ml

L'Oréal Professionnel Série Expert Curl Expression Intense Moisturizing Cleansing Cream Shampoo 500ml is a salon-strength sulphate-free cleansing cream specifically formulated for wavy, curly and coily hair. The ultra-creamy formula gently cleanses without stripping the lengths of moisture, while a high concentration of glycerin, urea H and hibiscus seed delivers deep, weightless hydration to dehydrated curls — leaving them softer, more defined and easier to detangle.

About L'Oréal Professionnel Curl Expression

Série Expert is the professional salon range from L'Oréal Professionnel, the brand's dedicated stylist-and-hairdresser arm. Curl Expression launched as the brand's first complete routine entirely dedicated to wavy, curly and coily hair textures — covering shampoo, conditioner, treatments and styling. The Intense Moisturizing Cleansing Cream Shampoo is the routine's gentle-cleansing first step.

Key ingredients

• Glycerin — plant-based humectant that holds water for long-lasting hydration in the driest hair fibres.
• Urea H — naturally present in the skin; retains hydration and reinforces the hydrolipid barrier.
• Hibiscus Seed — botanical that strengthens, softens and adds moisture to the hair.
• Sulphate-free, silicone-free cleansing base — gentle on curls; lathers richly without stripping.

Key benefits

• Gently cleanses without stripping the lengths of moisture
• Delivers weightless, long-lasting hydration to curls and coils
• Leaves hair easier to detangle and ready for further treatment
• Softens and conditions while cleansing
• Salon-like floral fragrance with star jasmine, orchid, freesia and cedarwood
• Sulphate- and silicone-free formulation

Who it's for

Specifically designed for wavy, curly and coily hair types looking for a sulphate-free, deeply hydrating cleansing routine. Particularly useful for those whose curls have struggled with dryness, dehydration or loss of definition. Pair with the rest of the Curl Expression range — mask, leave-in and styling — for the full routine.

How to use

1. Wet the hair thoroughly with lukewarm water.
2. Apply a generous amount of shampoo to the palms and lather between the hands.
3. Massage into the scalp and work the foam through the lengths.
4. Rinse thoroughly with lukewarm water.
5. Repeat if needed.
6. Follow with the matching Curl Expression conditioner or mask, then style as usual.

Specifications

• Size: 500ml
• Format: Cleansing cream shampoo
• Brand: L'Oréal Professionnel
• Range: Série Expert — Curl Expression
• Suitable for: Wavy, curly and coily hair
• Sulphate- and silicone-free