L'Oréal Professionnel Serie Expert Vitamino Color Shampoo 300ml

L'Oréal Professionnel Série Expert Vitamino Color Shampoo 300ml is a salon-grade colour-protecting shampoo from the global professional haircare brand L'Oréal Professionnel. The brand's signature Resveratrol-CL™ technology is formulated to gently cleanse coloured hair without stripping the colour treatment — preserving vibrancy, shine and softness wash after wash.

About L'Oréal Professionnel Série Expert

L'Oréal Professionnel is the salon-distributed professional haircare line of L'Oréal, found in salons globally. Série Expert is the brand's flagship in-salon range — a curated collection of expert-recommended haircare addressing every hair type and concern. Vitamino Color is the brand's dedicated colour-protection range — celebrated worldwide for its consistently excellent colour-preserving performance.

Key features

• Resveratrol-CL™ technology: the brand's signature colour-protecting active — preserves colour vibrancy and shine.
• Gentle cleansing formula: washes away dirt and product build-up without stripping the colour.
• Suitable for daily use: formulated to be kind enough for regular washing.
• Pleasant, salon-style fragrance.
• Generous 300ml format: long-lasting at the price.

Key benefits

• Preserves colour vibrancy — extends the life of the colour treatment.
• Gentle enough for daily use on coloured hair.
• Adds shine and softness to coloured lengths.
• Leaves the hair clean and refreshed without stripping.
• Salon-grade quality at an accessible price.

Who it's for

L'Oréal Professionnel Vitamino Color Shampoo is for anyone with coloured, highlighted or chemically-treated hair who wants to extend the life of their colour treatment — particularly those investing in regular salon colour appointments. A natural pair with the matching Vitamino Color Conditioner and the wider Série Expert range.

How to use

1. Wet the hair thoroughly with warm water.
2. Dispense a 10-pence-coin-sized amount into the palms.
3. Massage into the scalp in circular motions to create a soft lather.
4. Work through the lengths.
5. Rinse thoroughly with lukewarm water.
6. Repeat if needed for second-day or heavily-styled hair.
7. Follow with the matching Vitamino Color Conditioner or mask.
8. Use as your regular daily shampoo.

Specifications

• Size: 300ml
• Format: Colour-protecting shampoo
• Range: Série Expert Vitamino Color
• Hair type: Coloured, highlighted, chemically-treated
• Brand: L'Oréal Professionnel