Manic Panic High Voltage Classic Semi-Permanent Hair Colour 118ml - After Midnight

Manic Panic High Voltage Classic Semi-Permanent Hair Colour 118ml in After Midnight is a vivid, semi-permanent direct hair dye from the cult American alternative-beauty brand Manic Panic, formulated to deliver bold, true-blue colour on pre-lightened hair. After Midnight is a deep, intense royal blue — perfect for statement looks, costume colour and unapologetic self-expression.

About Manic Panic

Manic Panic is the cult American alternative beauty brand founded in New York in 1977 by sisters Tish and Snooky Bellomo, originally as the first punk-rock boutique in the United States. The brand pioneered semi-permanent vegan hair colour as a tool for self-expression, and remains one of the most respected and loved names in alternative haircare worldwide — vegan, cruelty-free and PPD/peroxide/ammonia-free.

Key benefits

• Vivid, true-blue colour — bold, intense royal blue tone for high-impact looks
• Semi-permanent direct dye — no developer or pre-mixing required
• Vegan and cruelty-free — never tested on animals, no animal-derived ingredients
• Free from PPD, ammonia and peroxide — gentler on the hair shaft than permanent dyes
• Conditioning formula — leaves hair soft and shiny rather than dry
• Faded with washes — gradually fades, allowing experimentation without long-term commitment

Who it's for

After Midnight is ideal for those who want bold, expressive blue hair colour with the freedom of a semi-permanent dye that fades naturally over washes. Suits anyone willing to pre-lighten the hair to a pale blonde for the truest colour result. For most natural shades, lifting to a pale yellow or platinum first is recommended to achieve the truest blue tone.

How to use

1. Pre-lighten the hair to a pale blonde for the most accurate colour result (recommended for darker hair shades)
2. Wash with a clarifying shampoo, towel-dry until damp but not wet
3. Apply the dye generously with gloved hands and a tint brush, working from roots to ends
4. Comb through to ensure even saturation
5. Leave on for at least 30 minutes (longer for more intensity), then rinse with cool water until the water runs clear

Specifications

• Size: 118ml
• Shade: After Midnight (royal blue)
• Format: Semi-permanent direct hair dye
• Free from: PPD, peroxide, ammonia
• Suitable for: Vegan, cruelty-free
• Pre-lightening: Recommended for most natural shades
• Brand: Manic Panic
• Range: High Voltage Classic