Max Factor Colour Elixir Matte Bullet Lipstick 3.5g - 25 Blush

Max Factor Colour Elixir Matte Bullet Lipstick 3.5g in 25 Blush is a long-wearing matte lipstick that delivers rich, sophisticated colour with a velvety satin-matte finish. The buttery formula glides on smoothly to create a flattering rosy-blush shade — a wearable, modern matte that doesn't compromise on comfort.

About Max Factor

Max Factor is one of the most celebrated names in makeup, founded in 1909 by Polish-American beauty pioneer Maksymilian Faktorowicz — the makeup artist who coined the word "make-up" while working with Hollywood's golden-age studios. Now part of Coty, the brand bridges professional artistry and accessible everyday beauty. The Colour Elixir line is its hero lipstick collection.

Key benefits

• Matte finish — modern, polished velvet matte texture
• Rich pigment payoff — full colour coverage in one swipe
• Long-wearing — colour stays put through meals, conversation and busy days
• Comfortable formula — does not feel as drying as harsh liquid mattes
• Slim bullet packaging — easily fits handbags and makeup bags
• Accessible everyday luxury — premium feel at a high-street price

Shade — 25 Blush

Blush is a soft, romantic rosy-pink shade — a flattering muted blush tone that brings instant freshness and polish to any look. It suits a wide range of skin tones and works beautifully with both natural and bolder eye makeup, making it a versatile staple for office, weekends and elevated everyday wear.

Who it's for

This lipstick is for anyone who loves a polished, everyday pink lip with a modern matte finish — particularly those who want a comfortable wearable matte rather than a heavily drying liquid lipstick. The accessible price point and flattering shade make it a great staple for any lipstick wardrobe.

How to apply

1. Exfoliate lips gently if they're feeling dry, then apply a thin layer of lip balm
2. Blot off any excess balm before applying lipstick
3. Outline the lips with a matching lip liner for added definition
4. Apply directly from the bullet, starting from the centre and working outwards
5. Blot with tissue and apply a second coat for maximum intensity
6. Touch up through the day as desired

Specifications

• Size: 3.5g
• Shade: 25 Blush (soft rosy pink)
• Format: Matte bullet lipstick
• Finish: Modern velvet matte
• Coverage: Full pigment
• Wear: Long-wearing
• Brand: Max Factor
• Range: Colour Elixir Matte Bullet