Max Factor Colour Elixir Matte Bullet Lipstick 3.5g - 60 Mauve

Max Factor Colour Elixir Matte Bullet Lipstick 3.5g in 60 Mauve is a soft, dusty mauve lipstick with a comfortable semi-matte finish. Highly pigmented and vegan-formulated, it glides on with a creamy texture that doesn't dry the lips — perfect for everyday wear or as a more polished daytime shade.

About Max Factor

Max Factor is the legendary make-up house founded in 1909 by Polish-born Hollywood make-up artist Maksymilian Faktorowicz. Created originally for the silver screen, the brand continues to focus on accessible, professional-style cosmetics — and the Colour Elixir line is one of its long-running lipstick families.

Key benefits

• Vibrant colour pay-off in a single stroke.
• Comfortable semi-matte finish — full coverage without feeling dry.
• Vegan formula enriched with nourishing ingredients.
• Soft, dusty mauve shade flattering across a range of skin tones.

Key ingredients

• Castor oil: conditioning oil that supports comfortable wear.
• Aloe vera: calming and hydrating.
• Shea butter: nourishing emollient.
• Avocado oil: rich in fatty acids and vitamins.

Who it's for

Anyone drawn to soft, dusty mauve and rosy-neutral lip shades, and a great daytime alternative to bolder reds and berries. Pairs especially well with neutral eye make-up, soft pink blusher and a natural-looking complexion base.

How to use

1. Twist up the bullet just enough to expose the slanted tip.
2. Outline the lip line, working from the centre outwards.
3. Fill in the lips, blending towards the centre.
4. Optionally blot with tissue and reapply for a longer-wearing finish.

Specifications

• Brand: Max Factor
• Product: Colour Elixir Matte Bullet Lipstick
• Shade: 60 Mauve
• Format: 3.5g bullet
• Finish: Comfortable semi-matte
• Vegan: Yes (per brand)