Max Factor Colour Elixir Velvet Matte Lipstick 3.5g - 50 Coffee

Max Factor Colour Elixir Velvet Matte Lipstick 3.5g in 50 Coffee is a creamy velvet-matte lipstick that delivers rich, deep-toned coffee colour with a sophisticated soft-matte finish. Part of Max Factor's celebrated Colour Elixir range, it combines smooth, comfortable feel with long-lasting pigment.

About Max Factor

Max Factor is an American cosmetic company founded by Polish-Jewish Hollywood make-up artist Maksymilian Faktorowicz (1877-1938). In 1927 Max Factor introduced his first cosmetics to the broad market with the slogan suggesting every girl could look like a movie star by using Max Factor makeup.

Shade

50 Coffee is a deep, warm brown shade with creamy coffee undertones — perfect for those who love sophisticated, autumnal lip looks and earthy neutrals.

Key benefits

• Velvet matte finish — soft, refined finish without dryness
• Rich, full-coverage pigment — vivid colour from the first sweep
• Comfortable, moisturising formula — comfortable wear that doesn't feel drying
• Long-lasting wear — colour designed to stay put
• Bullet format — precise twist-up application

Who it's for

Colour Elixir Velvet Matte in 50 Coffee is ideal for anyone who loves rich brown lip shades and a polished velvet matte finish. Particularly flattering in autumn and winter, it pairs beautifully with neutral or smoky eye looks for an elegant statement.

How to apply

1. Exfoliate the lips gently before application for the smoothest matte finish
2. Apply lip balm and let it absorb if lips are very dry
3. Outline the lips with a matching brown liner for definition (optional)
4. Apply Colour Elixir Velvet Matte directly from the bullet, starting at the centre
5. Blot lightly with a tissue and reapply for the most intense, long-wearing finish

Specifications

• Size: 3.5g
• Shade: 50 Coffee
• Finish: Velvet matte
• Format: Bullet lipstick
• Brand: Max Factor
• Range: Colour Elixir Velvet Matte