Max Factor Lipfinity Velvet Matte Liquid Lipstick 3.5ml - 90 Red Allure

Max Factor Lipfinity Velvet Matte Liquid Lipstick 3.5ml in 90 Red Allure is a long-wearing matte liquid lipstick in a vivid, classic red. The high-pigment formula glides on smoothly with the precision wand and dries down to a comfortable, velvety matte finish that wears beautifully through the day.

About Max Factor

Max Factor is the legendary make-up house founded in 1909 by Polish-born Hollywood make-up artist Maksymilian Faktorowicz. Created originally for the silver screen, the brand continues to focus on accessible, professional-style cosmetics — and the Lipfinity line is one of its most enduring long-wear lip families.

Key benefits

• Long-wear matte liquid lipstick in a comfortable, non-drying formula.
• Highly pigmented colour pay-off in a single coat.
• Precision wand applicator helps trace the lip line cleanly.
• Velvety matte finish — rich and statement, without the dryness of harder mattes.
• Red Allure is a vivid, classic red — universally flattering.

Who it's for

Anyone who wants a confident, statement red lip in a long-wearing matte finish — and a great pick for evening wear, special occasions and bold daytime looks. Pairs especially well with neutral eye make-up and natural-looking complexion products.

How to use

1. Start with clean, gently exfoliated and balm-prepped lips.
2. Outline the lip line with the precision applicator.
3. Fill in the lips, working from the outer corners inward.
4. Let the formula set for a few seconds before pressing the lips together.
5. Top up the centre during the night if needed.

Specifications

• Brand: Max Factor
• Product: Lipfinity Velvet Matte Liquid Lipstick
• Shade: 90 Red Allure
• Format: 3.5ml liquid lipstick with applicator wand
• Finish: Velvety matte