Shiseido White Lucent Brightening Gel Cream 50ml

Shiseido White Lucent Brightening Gel Cream 50ml is a celebrated brightening gel cream from celebrated Japanese beauty pioneer Shiseido. Designed to brighten and even the complexion in a refreshing gel-cream texture, this White Lucent moisturiser delivers Shiseido's celebrated brightening science to the skin.

About Shiseido

Shiseido is the celebrated Japanese beauty house founded in 1872 in Tokyo — one of the oldest cosmetics companies in the world. Renowned for its scientific innovation and refined Japanese aesthetic, Shiseido was the first company to develop a softening lotion in liquid form.

Key benefits

• Brightens the complexion — the celebrated White Lucent brightening formula
• Helps even skin tone — designed to support a more uniform-looking complexion
• Refreshing gel-cream texture — lightweight feel with cream-like hydration
• Hydrating moisture — comfortable, supple skin after application
• Japanese skincare heritage — Shiseido's celebrated scientific approach
• Suitable for daily use — formulated for morning and evening application

Who it's for

This brightening gel cream is ideal for those who love brightening, even-toning moisturisers with refreshing gel-cream texture and Japanese skincare character. Perfect for daily use and a refined option for fans of Shiseido's celebrated heritage.

How to use

1. Cleanse and tone the skin
2. Take a small amount of cream onto fingertips
3. Apply to face and neck, smoothing outwards
4. Allow to absorb before applying makeup or further skincare
5. Use morning and evening for best results

Specifications

• Size: 50ml
• Format: Brightening gel cream
• Texture: Lightweight gel cream
• Skin concern: Brightening, even tone
• Brand: Shiseido
• Range: White Lucent