Tom Ford Beau de Jour Eau de Parfum 50ml Spray

Tom Ford Beau de Jour Eau de Parfum 50ml is a refined aromatic-fougère men's fragrance from the iconic American designer house, launched in 2020 as a more concentrated take on the 2019 Beau de Jour eau de toilette. Lavender extract opens over a classic herbal heart of oakmoss, rosemary, mint, basil and geranium, settling into a warm patchouli and amber base — the perfect modern barbershop signature.

About Tom Ford Beauty

Founded by American designer Tom Ford in 2005, Tom Ford Beauty is celebrated for its luxurious make-up, polished packaging and the influential Private Blend fragrance collection alongside its Signature line. Beau de Jour sits within the Signature pillar and represents the brand's vision of refined, classic masculinity in fragrance form.

Fragrance notes

• Top: lavender extract, lavender
• Heart: oakmoss, rosemary, mint, basil, geranium
• Base: patchouli, amber

Who it's for

Best for men who like classic, polished aromatic-fougère fragrances with a modern barbershop sensibility — wearers looking for a refined, restrained signature for the office, formal occasions and everyday wear. Suits transitional weather and works as a year-round men's fragrance.

How to wear it

1. Spray two to three times onto pulse points — chest, neck and inner wrists — from roughly 15cm away.
2. Allow to dry naturally rather than rubbing the wrists.
3. Best applied 15-20 minutes before going out so the lavender, herbs and base develop fully.
4. The eau de parfum concentration projects well; one or two sprays is usually sufficient.

Specifications

• Size: 50ml spray
• Concentration: Eau de Parfum
• Brand: Tom Ford
• Range: Beau de Jour
• Fragrance family: Aromatic fougère
• Year: 2020