Ayumi Fairness Daily Face Wash 150ml

Ayumi Fairness Daily Face Wash 150ml is a gentle, plant-rich face wash from British natural-skincare brand Ayumi, inspired by traditional Ayurvedic principles. The 150ml bottle delivers a soft, foaming gel cleanser that lifts away makeup, sebum and impurities while leaving the skin softened, refreshed and visibly more even-toned — formulated with brightening botanicals to support the appearance of a luminous, even complexion.

About Ayumi

Ayumi is the British natural-skincare brand celebrated for plant-rich, Ayurvedic-inspired formulations. The Fairness range is its brightening collection, designed to support the appearance of a more even-toned, luminous complexion.

Key features

• Gentle daily foaming gel face wash
• Lifts away makeup, sebum and impurities in a single step
• Brightening botanicals help support the appearance of a more even-toned complexion
• Lightweight texture — rinses cleanly without dryness
• Suitable for all skin types, including normal and combination

Who it's for

Best for those who love plant-rich, Ayurvedic-inspired skincare and want a brightening daily cleanser — and a refined choice for fans of Ayumi.

How to use

1. Dispense a small amount onto damp hands and lather with a little water.
2. Massage gently across the face in circular motions.
3. Rinse thoroughly with lukewarm water; pat dry.
4. Follow with the rest of your skincare routine.
5. For external use only; avoid contact with the eyes.

Specifications

• Size: 150ml
• Format: Daily foaming face wash
• Brand: Ayumi
• Range: Fairness