Clarins Joli Rouge Velvet Lipstick 3.5g - 737V Spicy Cinnamon

Clarins Joli Rouge Velvet Lipstick 3.5g in 737V Spicy Cinnamon is a long-wear matte lipstick that delivers vivid colour with a soft, velvety finish — without leaving the lips dry or tight. Built around skincare-grade ingredients including apricot kernel oil, shea butter and salicornia extract, the formula nourishes the lips through wear, while the new refillable bullet design makes the line a more sustainable everyday-luxury option.

About Clarins

Clarins was founded in Paris in 1954 by Jacques Courtin-Clarins, originally as a beauty institute focused on the use of plant extracts in cosmetic care. The brand built its reputation on dermo-cosmetic skincare and now operates one of Europe's most recognised premium make-up lines. Joli Rouge is Clarins's flagship lipstick line, with Velvet (matte) and Brillant (gloss) variants.

Key ingredients

• Organic Apricot Kernel Oil: A traditional emollient that softens the lips and supports a comfortable wear.
• Shea Butter: Conditions and helps the lips stay supple through hours of wear.
• Salicornia (Marsh Samphire) Extract: A coastal plant extract added for hydration support.
• Sunflower Seed Oil: Adds slip and nourishing fatty acids.
• Vitamin E: Antioxidant support for the lips.

Key features

• Long-wear matte finish: Holds its colour for an all-day finish without drying the lips.
• Velvety, comfortable feel: Sets to a soft, weightless surface rather than the tight feeling of harsher mattes.
• Refillable bullet: Designed for the brand's refill system, reducing packaging waste.
• Highly pigmented: Achieves opaque coverage in one sweep of the bullet.

Shade — 737V Spicy Cinnamon

Spicy Cinnamon is a warm, autumnal red-brown shade with a distinct cinnamon-spice undertone. It reads grown-up and statement-leaning, pairing naturally with neutral and warm-toned wardrobes, gold jewellery and bronze-and-copper eye looks. Particularly photogenic on warm-medium and tan skin tones, but versatile across the spectrum.

How to use

1. Start with clean, lightly exfoliated lips. Apply a balm if your lips are dry, then blot off any excess before applying.
2. For a clean line, trace the natural shape of the lips with a coordinating lip liner.
3. Apply Spicy Cinnamon directly from the bullet, working from the centre outwards.
4. Press the lips together gently to set the colour evenly.
5. For a longer wear, blot once and apply a second light coat.

Specifications

• Size: 3.5g
• Format: Refillable bullet lipstick
• Shade: 737V Spicy Cinnamon
• Finish: Velvety matte
• Brand: Clarins
• Made in: France