Dapper Dan Matt Clay 100ml - Strong Hold

Dapper Dan Matt Clay 100ml in Strong Hold is a classic barbershop-style hair clay from the heritage-styled British men's grooming brand. Designed to deliver a strong, structured hold with a true matte finish, it shapes hair into modern textured styles — quiffs, side parts, casual brush-backs and tousled looks — without the shine of a traditional pomade.

About Dapper Dan

Dapper Dan is a heritage-styled men's grooming brand inspired by the classic European barbershop, producing pomades, shaving products and aftercare designed to be used by professional barbers and at home. The range is built around hard-working, no-frills formulas with simple, masculine fragrances and packaging that nods to the golden age of men's grooming.

Key benefits

• Strong hold: Locks textured styles in place all day without becoming hard or stiff.
• Matte finish: A true zero-shine result — no visible polish or wet look.
• Pliable texture: Easy to re-style through the day with a quick comb-through.
• Washes out cleanly: Designed to rinse out with regular shampoo, unlike traditional petroleum-based pomades.
• Compact 100ml format: Travel-friendly size for wash bags and weekend kits.

Who it's for

Dapper Dan Matt Clay Strong Hold suits men with medium to thick hair who want firm structure for modern textured styles — particularly good for shorter cuts, quiffs, casual side parts and undercuts. It also suits anyone who finds traditional shiny pomades too polished, and prefers a more contemporary, dressed-down finish.

How to use

1. Start with clean, towel-dried or dry hair. Slightly damp hair makes the product easier to spread.
2. Scoop a small amount of clay — roughly the size of a fingernail — and warm between the palms until smooth.
3. Distribute evenly through the hair, working from roots to tips.
4. Style with the fingers or a comb into the desired shape.
5. Re-style through the day as needed.
6. Wash out with regular shampoo.

Specifications

• Size: 100ml
• Hold: Strong
• Finish: Matte
• Format: Hair clay
• Brand: Dapper Dan