Fudge Clean Blonde Damage Rewind Violet Toning Shampoo 1000ml

Fudge Clean Blonde Damage Rewind Violet Toning Shampoo 1000ml is a long-loved purple toning shampoo from the British professional hair-care brand — designed to neutralise brassy, yellow tones in blonde, highlighted and grey hair while gently strengthening damaged strands. The 1000ml size is the long-haul salon bottle for serious blondes and busy households.

About Fudge

Founded in 1989 in the UK as a salon-only professional brand, Fudge built its reputation on bold, slightly punky styling and colour-care products. The Clean Blonde range is the brand's flagship blonde-care line, with the Damage Rewind Violet Toning Shampoo among its most successful staples.

Key benefits

• Neutralises brassy, yellow tones in blonde, highlighted and grey hair.
• Strengthens damaged strands.
• Long-haul 1000ml size — salon-and-household friendly.
• Suitable for daily use.

Who it's for

This toning shampoo suits anyone with blonde, highlighted, bleached or grey hair prone to brassy or yellow tones — particularly serious blondes who run through purple shampoo quickly. Use one to two times per week to maintain colour, or daily for tougher tone correction.

How to use

1. Wet hair thoroughly in the shower.
2. Apply a small amount of shampoo and lather through the lengths.
3. Leave on for 1–3 minutes for stronger toning effect.
4. Rinse thoroughly with cool water.
5. Follow with the matching conditioner or hair mask.

Specifications

• Size: 1000ml
• Format: Violet toning shampoo
• Hair type: Blonde, highlighted, grey
• Brand: Fudge Professional
• Range: Clean Blonde Damage Rewind

A salon-grade British purple shampoo for serious blondes — neutralising, strengthening and beautifully reliable.