Geoffrey Beene Grey Flannel Eau de Toilette 120ml Spray

Geoffrey Beene Grey Flannel Eau de Toilette 120ml is a powdery, violet-rich men's chypre — a 1976 classic composed by perfumer André Fromentin and the FiFi-Award winning men's fragrance of its launch year. Inspired by the soft fabric and quiet sophistication of grey flannel suiting, it opens with green galbanum, neroli, petitgrain, bergamot and lemon, drifts into a distinctive heart of violet, iris, geranium, mimosa and sage, and settles onto a deep, classical chypre base of oakmoss, vetiver, cedar, tonka bean and almond.

About Geoffrey Beene

The Geoffrey Beene name belongs to the eponymous American fashion designer, one of the most respected couturiers of mid-20th-century New York. Beene was famous for his minimalist tailoring, and Grey Flannel — his first fragrance — became one of the most successful and long-running men's perfumes of the 1970s, still recognised by fragrance enthusiasts today as a landmark violet chypre.

Fragrance notes

• Top: Galbanum, Petitgrain, Neroli, Bergamot, Lemon
• Heart: Violet, Iris, Geranium, Narcissus, Mimosa, Sage, Rose
• Base: Oakmoss, Vetiver, Cedar, Tonka bean, Almond

Olfactory family: Woody Chypre  |  Launched: 1976  |  Perfumer: André Fromentin

Who it's for

Grey Flannel suits men who like classical, slightly powdery fragrances over modern fresh-aquatics or sweet gourmands — those who appreciate violet, iris and an earthy oakmoss-vetiver drydown. It is at its best in autumn and winter, ideal for office, evenings and any context where you want a fragrance with old-school presence. A characterful daily wear at an accessible price.

How to use

1. Hold the bottle around 15 cm from the skin.
2. Spray onto pulse points — wrists, neck, chest.
3. Two to three sprays balance presence and longevity for the eau de toilette concentration.
4. For longer trail in cool weather, mist a small amount onto a coat lapel or scarf.

Specifications

• Size: 120ml
• Concentration: Eau de Toilette
• Gender: Men
• Brand: Geoffrey Beene
• Year: 1976
• Perfumer: André Fromentin

A landmark American men's classic — powdery, violet-rich, and unmistakable from the first spray.