It Cosmetics Celebration Foundation Powder Foundation 9g - Rich

IT Cosmetics Celebration Foundation Powder Foundation 9g in shade Rich is a full-coverage, anti-ageing pressed powder foundation that doubles as a high-protection physical sunscreen. The hydrating, talc-free formula combines mica and pigment with hydrolysed collagen, silk powder and peptides, broad-spectrum SPF and a soft-blurring finish — designed to airbrush the look of pores and fine lines in 30 seconds. Rich is a deeper shade aimed at richer skin tones with neutral-to-warm undertones.

About IT Cosmetics

Founded in 2008 by Jamie Kern Lima, IT Cosmetics built its identity around makeup that doubles as skincare — formulas developed in collaboration with plastic surgeons and dermatologists, designed to flatter mature and sensitive skin. Celebration Foundation is one of the brand's signature complexion products, sitting alongside CC+ Cream and Bye Bye Under Eye in its bestseller list.

Key benefits

• Full coverage with a natural-skin finish, blurring pores and fine lines.
• Broad-spectrum SPF from physical-only titanium dioxide and zinc oxide.
• Hydrolysed collagen, silk and peptides built into the formula for ongoing skin care.
• Talc-free formulation, designed not to settle into lines.
• Compact format with mirror — easy to carry for midday touch-ups.

Who it's for

Celebration Foundation is best for women who want a pressed-powder foundation with the coverage of a liquid and the convenience of a compact — particularly mature skin and those who burn easily and need daily SPF. The Rich shade suits deeper complexions with neutral-to-warm undertones; if your skin is lighter or pulls cooler, the wider shade range offers alternative depths. A natural choice for travel, the school run, and busy days where one product needs to do several jobs.

How to use

1. Start with cleansed, moisturised skin.
2. Press the included sponge or a soft brush into the powder.
3. Tap off any excess and apply across the face, blending outwards from the centre.
4. Build coverage gradually on areas that need more correction.
5. Carry the compact for midday touch-ups; press, don't drag, the sponge.

Specifications

• Size: 9g compact
• Shade: Rich
• Coverage: Full, buildable
• Sun protection: Physical-only broad-spectrum SPF
• Brand: IT Cosmetics
• Free from: Talc

An anti-ageing pressed-powder foundation that delivers coverage, skincare and sun protection in a single step.