KVD Vegan Beauty XO Vinyl Lip Cream Lip Gloss 2.7ml - Hollyhock

KVD Vegan Beauty XO Vinyl Lip Cream Lip Gloss 2.7ml in Hollyhock is a high-shine, vegan and cruelty-free vinyl-finish lip gloss that delivers vibrant, pigmented colour in a single swipe. The non-sticky, hydrating formula glides on smoothly to leave lips looking glossy, plump and softly tinted — perfect on its own or layered over a matching lipstick for extra dimension.

About KVD Vegan Beauty

KVD Vegan Beauty (formerly Kat Von D Beauty) is the cult American makeup brand known for its bold, expressive aesthetics and uncompromising vegan, cruelty-free formulations. The brand built its reputation on long-wearing liquid lipsticks and intensely pigmented eye products. The XO Vinyl Lip Cream brings the same high-pigment, high-shine philosophy into a luxe gloss format.

Key benefits

• Vinyl-finish shine — a glassy, high-gloss lacquered look in one swipe
• Rich pigment payoff — vivid colour, not a typical sheer gloss
• Non-sticky formula — sits comfortably on the lips without tackiness
• Hydrating — leaves lips feeling soft and smooth throughout wear
• Plumping visual effect — high-shine reflects light for fuller-looking lips
• Vegan and cruelty-free — free from parabens, sulfates and phthalates

Shade — Hollyhock

Hollyhock is a soft, mauve-pink shade named after the cottage-garden flower — a flattering, slightly muted pink that suits a wide range of skin tones. The romantic, slightly dusty undertones make it a versatile everyday choice that pairs beautifully with both bold and natural eye makeup looks.

Who it's for

This lip gloss is for those who love high-impact, shiny lips — particularly fans of bold, statement makeup and vegan beauty enthusiasts. The hydrating, non-sticky texture makes it accessible even for those who normally find glosses too tacky, and the high pigment payoff means it stands on its own without needing a lipstick underneath.

How to apply

1. Apply lip balm and let it absorb if lips feel dry
2. Use the doe-foot applicator to glide gloss across the lips, starting from the centre and moving outwards
3. Build up coverage in the centre of the lip for a plumper, fuller appearance
4. Wear alone for a high-shine pop, or layer over a lipstick of similar tone for a custom finish
5. Touch up through the day as needed

Specifications

• Size: 2.7ml
• Shade: Hollyhock (soft mauve-pink)
• Format: Vinyl-finish lip gloss / lip cream
• Finish: High-shine vinyl
• Vegan & cruelty-free: Yes
• Free from: Parabens, sulfates, phthalates
• Brand: KVD Vegan Beauty
• Range: XO Vinyl Lip Cream