Label.m Brightening Blonde Shampoo 250ml

Label.m Brightening Blonde Shampoo 250ml is a colour-correcting purple shampoo from the British professional haircare brand Label.m. Designed for blonde, grey, white and silver hair, the deep violet pigments neutralise unwanted yellow and brassy tones — leaving hair looking cooler, brighter and salon-fresh between colour appointments.

About Label.m

Label.m is the British haircare and styling brand created by award-winning hairdresser Toni&Guy. Inspired by runway shows and editorial creativity, the brand pairs salon-grade performance with bold, on-trend formulations — and the Brightening Blonde Shampoo extends that signature into a hero toning shampoo for cool blonde tones.

Key features

• For: blonde, grey, white and silver hair
• Action: neutralises yellow and brassy tones
• Hero ingredient: deep violet pigments
• Result: cooler, brighter, more vibrant hair
• Format: 250ml bottle

Who it's for

Best for those with blonde, grey, white or silver hair who want salon-fresh cool tones — and a great everyday shampoo for fans of Label.m's salon-grade haircare.

How to use

1. Wet hair thoroughly with warm water.
2. Apply a generous amount and massage into a rich purple lather.
3. Leave for 3–5 minutes for stronger toning.
4. Rinse thoroughly and follow with a moisturising conditioner.

Specifications

• Size: 250ml
• Format: Toning shampoo
• Hair type: Blonde, grey, white, silver
• Brand: Label.m
• Range: Brightening Blonde Shampoo
• Action: Neutralises yellow tones